Louie Novak, MSJ

PROFESSIONAL EXPERIENCE

DIGITAL MARKETING STRATEGY, THE NELSON-ATKINS MUSEUM
Kansas City, MO | 2020–Present

• Created and implementing a fully integrated digital marketing plan to promote awareness of the Nelson-Atkins brand while opening digital avenues to the museum

• Responsible for analyzing performance of all digital marketing efforts, including the museum website, emails, social media, SEO and advertising 

• Managing the website and coordinating with colleagues to represent the Nelson-Atkins with the most current information

• Identifying and implementing best practices, emerging technologies and trends in website design and user experience

• Collecting and interpreting data, including Google Analytics, social media analytics, digital advertising results, and CRM reports to determine effectiveness of campaigns and digital efforts. Sharing this information in a digestible form and adjusting strategy based off results

• Using Wordfly, creating relevant, personalized, and engaging content for emails. Creating and upholding a schedule for museum emails and maintaining best practices
  

ACCOUNT SUPERVISOR, FLEISHMANHILLARD
Kansas City, MO | 2019–2020

• Worked directly with clients on a day-to-day basis while managing digital projects

• Served as subject matter expert for digital content development, strategy and execution

• Wrote and edited feature stories, social media copy and key messaging

• Developed social media and editorial calendars

• Managed and maintained client websites

• Provided client counsel and creative recommendations to meet communications and business goals

• Contributed to the development of high-quality programs and campaigns from conception to execution to results

• Managed junior staff members, projects and balance staff workload

• Developed and managed budgets, direct strategic planning and ensured profitability
  

Marketing Manager, GlynnDevins
Kansas City, MO | 2019–Present

• Managed the day-to-day needs of all external marketing channels for the agency including website, PR, social media, blog, webinars, e-newsletters and conference / trade show presence

• Worked closely with business development team to ensure consistency in how GlynnDevins presents the agency to the market

• Researched, analyzed and monitored opportunities to differentiate GlynnDevins among competition

• Facilitated meetings between industry trade publications/industry organizations and GlynnDevins thought leaders

• Worked collaboratively with department leads to ensure GlynnDevins’ capabilities are being represented accurately

• Prepared marketing and digital media reports for senior management
  

Sr. Website Coordinator,
The University of Kansas Health System
Kansas City, KS | 2015–2017

• Provided overall web support to include design and functionality, content development, brand management, technology support and web strategy implementation

• Tracked and reporting digital marketing analytics via monthly reports

• Implemented social media strategies while keeping editorial calendars

• Produced, shot and edited videos used on various health system digital platforms

• Designed, wrote, produced and tracked/reported results of monthly email newsletters
  

Web Content Specialist II, Sprint
Overland Park, KS | 2012–2015

• Wrote and developed web content for promotional pages, banner ads, and launches of new products, plans and services

• Helped create content that motivated, entertained and educated users to access the Sprint.com and utilize it as a major source for information and decision-making

• Was responsible for managing and performing website editorial activities including gathering and researching information that enhanced the value of the Sprint.com

• Managed dynamically driven content for sprint.com using the TeamSite CMS
  

Communications Coordinator, Populous
Kansas City, MO | 2010–2012

• Managed internet and intranet, including the launch of the new populous.com, strategic development, search engine optimization, content development and subsequent updates along with monitoring and interpreting site analytics

• Supported content development and production efforts for the firm’s awards submittals, social media email marketing campaigns and other public relations efforts

• Managed, filmed, produced and edited Populous videos for marketing purposes.

• Managed social media efforts
  

Marketing Specialist, Terracon Consultants
Olathe, KS | 2008–2010

• Wrote and edited press releases on company projects and events

• Assisted in the writing and editing of company newsletters and articles for Terracon internal and external websites

• Responded to proposal requests and lead meetings with technical champions

• Managed and maintained firm’s intranet site